Mobility solutions are getting more personalised. Apps and different providers are making the mobility landscape more individualised. Tomorrow’s mobility will be more tailormade. Like pieces of a mobility puzzle linked together by an app. Even before autonomous vehicles appear on our streets, Taxi and For Hire Vehicles, Transportation Network Companies (TNC’s), public transport operators, coach companies and bike and carsharing systems will each fill in part of this puzzle. But who’s going to do what? And who’s going to take the lead – if anyone? Or will it be an app-based conductorless orchestra?